This is news that would bring great joy to all the bikers of this country. Harley Davidson, the iconic bike that has long been associated with the macho image across the world, will step into India for the first time ever.
“Given the rapid development of India’s economy and physical infrastructure, this is exactly the right time to bring the world’s greatest motorcycles to one of the world’s largest motorcycling nations,’’ said Mark Levatich, chief operating officer. India is the largest motorcycle market, after China, but it is dominated by smaller, inexpensive bikes. Hero Honda holds the biggest market share for two-wheelers, but Harley will be exploring the high-end segment. Their bikes, priced at $15000 for the least expensive models, will cater to the status-conscious rich layer of the population, but the company sees strong demand in India for its two-wheelers despite the high price.
The small but fast-growing luxury market in India might help Harley-Davidson offset tough times at home. Shrinking demand for its expensive motorcycles, and troubles at its financing arm, pushed its second-quarter profit down 91% and has forced it to slash close to 2,000 jobs in the U.S. Harley-Davidson's international sales, which make up about 30% of its total revenue, have also slipped but haven't been as hard hit. While retail sales fell 35% in the U.S., they only weakened 18% in international markets during the second quarter. In India, the company's path is not going to be easy, with the market for expensive bikes with capacities like Harley (800 to 1500 cc) less than a thousand vehicles a year, and high import tariffs of around 90%. But the company is confident that the prestige factor will lure India's rich list to their showrooms, 5 of which are opening next year.
Looks like India is the dream destination for the luxury automotive market, with Harley joining Jaguar and Mercedes-Benz, who already have showrooms here. Vroom, vroom, anyone?

Images from mylovetechnology.com, coursierspeed.net